Just recently, the Korean Intellectual Property Office delivered a notice of rejection for HYBE Labels’ application for the term. The Korean Intellectual Property Office said in the resolution submission notice sent on October 4 that the trademark “BORAHAE” is a new term started when BTS member Kim Taehyung, also known as V, used the word during a BTS fan meeting on November 13, 2016. They also said that the application went against the principles of good faith, therefore, was rejected. ALSO READ: Little Women Episode 12 Recap: Ending Explained + Kim Go Eun, Nam Ji Hyun, Park Ji Hu Finally Achieve Their Dreams
BTS V Coins Term BORAHAE
The term BORAHAE is used between BTS and their fans, ARMY. It is a play on the words borasaek (purple), and I Love You. With this, BORAHAE sends a message that “just as purple is the last color of the rainbow, I will trust and love you until the very end.” BTS V first spoke the term during a fan meeting in November 2016, and which is still used by the members and the fans today. Since that event, BTS has come to be synonymous with the term. IN CASE YOU MISSED IT: Bad Prosecutor Episode 2 Recap: EXO Kyungsoo Gets Transferred To A New Department + Secretly Investigates A Murder Case
HYBE Trademark Application For BORAHAE Gets Rejected
HYBE Labels is recognized to have applied for the trademark for the term BORAHAE. But according to the Korean Intellectual Property Office, HYBE (Big Hit) is not entitled to the trademark as it is V who brought the phrase into existence. They also pointed out that although HYBE and V have an employer-employee relationship, the agency is not recognized to have the same trademark rights as the individual artist. ALSO READ: Little Women Episode 11 Recap: Kim Go Eun Faces Trial + Nam Ji Hyun Tries To Uncover The Truth Therefore, the Korean Intellectual Property Office recognizes the right holder of the trademark for the term BORAHAE is Kim Taehyung (V), not HYBE Labels. Don’t forget to stay updated on the latest news about BTS and V only on EpicStream.
